Online Marketing and Website Design Services in St Louis Missouri

St Louis is home to a great variety of companies, services, and products. If you are looking for marketing help, St Louis has plenty to offer you in this area. Whether you are looking for  print advertising, or world class website design, you can rest assured that St Louis has exactly what you are looking for.

The focus of our post today is online marketing one of which was kind enough to share some advice with our readers. As you probably know by now, St Louis is home to some of the very best marketing companies in the entire United States and the website design talent is also exception. Expert marketing companies like Stellar SEO and highly skilled web designers such as Frank Spohr over at St Louis Web Design Company Clicked Studios are leading the push into the future of marketing. For today though, we are featuring an article put together by Stellar SEO covering the essentials of pay per click marketing.

Here is what Stellar SEO had to say about PPC marketing:

PPC, or pay-per-click marketing, relies on keywords to be used in effective ways so that readers will pay attention to the advertisement.  Although the initial set-up of PPC marketing is fairly easy, it is the maintenance and strategy of PPC marketing that can be tedious. However, savvy PPC marketing will result in more clicks and more customers. Here are ideas on how to drive your audience to your products or services.

Adding the Price is Right

Although many PPC ads purposely do not add the price, adding the price to an online advertisement  will detract some users from clicking the link. This is strategic because the price will filter out people who are not interested, but will instead attract serious buyers to the link.

Audience Analysis

Although the internet is accessed globally, marketers still need to engage in audience analysis and go where the customers are geographically. For example, if your advertisement is for surfboards in San Diego, California, it would not be effective to use this advertisement for ppc marketing to St Louis.

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Creative Effective Landing Pages

Online Advertising is so competitive that you need to be sure to do something to make your ad stand out from the rest. Create effective landing pages for your advertising, and offer your visitors something that they cannot resist, such as a free download, a free giveaway, or free shipping. Using this method will turn your visitors into customers.

Google Quality Score

Three words: Google Quality Score. The Google Quality Score is the PPC version of your credit rating. Find out your score, and then follow the Google Ad Words rules to the letter in order to keep your score high. Google tends pretty stringent on their rules to ensure quality advertising, so following their rules will keep your advertising ratings high. A rating that Google uses is CTR, which is click-through rate.

Long-tail Keywords

Be specific in your advertisements by utilizing what is called long-tail keywords. These advertisements consist of three or four keywords that accurately describe a product or service. For example, St Louis is a general term. However, if a reader uses ppc marketing St Louis, they will retrieve more specific results. Long-tail keywords can be tricky to use at first, but when you produce the right combination of keywords, the clicks and potential new customers will be worth it.

Increase Bidding on Google

You get what you pay for: increase your bid on Google. However, like effective SEO, make sure the advertisement and the keywords are high-quality and relevant. You can bid high and then adjust accordingly by lowering the bid.

It’s Not Just About Google

Google is the heavy hitter in regards to search engines, but there are others that are overlooked. You do have options for using PPC with search engines such as Bing and Yahoo. In fact, if you are marketing for an Australian market, Bing is the favored search engine.

Running a Negative Campaign

Another method is called running a negative campaign. However, a negative campaign can produce positive results! This is similar in theory to adding the price to an advertisement to deter readers who are not serious about the product or service. Basically, marketers will use keywords that purposely detract ads so that only serious customers will find the advertisement.

Spy on the Competition

Finding out what the competition is up to is common in business and marketing practices, and this includes PPC marketing.  You can spy on the competitor and see what keywords and placements they use for their ppc marketing St Louis.  An example of a program that will find competitor’s keywords and placements is called MixRank.  A side note about generating keywords: although keyword generators do help, do not just rely on them. The readers are human, so you will need to tweak the keywords to best suit your intended audience, even if the competition is not.

Time, Time, Time

 It’s all about the timing. You can find out when your advertisement is getting the most clicks and set them up accordingly. If your ad is not being hit at 6:00 a.m., then choose a better time to place the ad, and monitor it. Fortunately, Google and other search engines allow more than one ad to run, so you can experiment and determine which ad works best at a specific time.

Summing Up

PPC Marketing is a savvy way to advertise and attract potential customers to your product. PPC Marketing is both an art and a science, so the tips listed above will help you perfect your craft and attract potential customers. 

We hope you have learned some simple yet valuable tips here today and we look forward to sharing our next post on local SEO with you soon. Until next time, have a good day ST. Louis.